Legal
Privacy policy
Last updated 15 October 2026
This notice explains how Sease S.r.l. handles personal data on ski.sease.it, the Point of View ski collection site, under articles 13 and 14 of the EU General Data Protection Regulation (GDPR) and Italian data protection law. Purchases are completed on SEASE's checkout at sease.it, which follows the sease.it privacy policy and general conditions of sale.
Who is responsible
The data controller is Sease S.r.l., Via Enrico Toti 2, 20123 Milano (MI), Italy. Email info@sease.it, telephone +39 346 126 83 73.
SEASE operates in several countries through local entities. This policy also covers the Swiss Federal Act on Data Protection, Monaco Law No. 1.165, and the data protection laws of the United Arab Emirates and South Korea. For anything specific to your country, write to info@sease.it.
What we collect
Browsing. The pages you view and what you do on them (for example products viewed, items added to your bag, the checkout button), your device type, browser and operating system, the country your connection comes from, and the campaign or site that brought you here. We read your IP address only to know the country; we don't store it. With your consent, these events are linked to a random visitor ID kept in a cookie; without it, they are recorded anonymously.
Your account. If you sign in, Shopify's customer accounts handle the sign-in (by email code, Google or Shop). We receive your customer ID, name and email address. Your Mountain Passport (home mountain, saved mountains, style and the collection you shop) is stored with your account so it follows you across devices.
Your bag and orders. Your bag is a Shopify cart, shared with sease.it so the same items appear on both sites. When you check out, payment and delivery are handled on sease.it. For orders placed from this site we keep a copy of the order totals and items, linked to the visit, so we can understand what led to it; we don't keep names, emails or addresses.
Ask SEASE. When you use Ask SEASE, our AI concierge, your questions and its answers are processed to reply to you. If you choose "Remember me", Ask SEASE remembers your sizes and style for next time. If you ask to be contacted by our team, we collect the email address or phone number you give and your request, with your agreement.
Try-On. If you use Try-On, the photo you take or upload and the garment are sent to an image-generation service to create a picture of you wearing it. The photo is used only for that picture, not to identify you. We don't keep it on our servers; a reduced copy of the result is saved on your own device so you can open it again.
Things you save. Favourites, recently viewed pieces, back-in-stock requests and a few display preferences are stored on your device only.
Why we use it, and on what legal basis
| Purpose | Legal basis |
|---|---|
| Running the site, your bag, sign-in and the services you ask for (Ask SEASE answers, Try-On pictures, the Mountain Passport) | Performing our contract with you, or steps you ask for before one (art. 6(1)(b) GDPR) |
| Completing purchases, invoicing and tax | Legal obligation (art. 6(1)(c)) |
| Keeping the site secure and working, preventing fraud and abuse | Our legitimate interest (art. 6(1)(f)) |
| Measuring how the site and Ask SEASE are used, linked to your visits, to improve them | Your consent (art. 6(1)(a)), given in the cookie banner |
| Anonymous counts of visits and use, with no identifier | Our legitimate interest in knowing how the site performs |
| Improving Ask SEASE from the questions asked (topics, unanswered questions) | Our legitimate interest; personal details are masked first, and questions are deleted after 90 days |
| Advertising: showing you SEASE elsewhere and measuring those ads | Your consent, given in the cookie banner |
| Contacting you when you ask our team to (Ask SEASE hand-off) | Your request and agreement |
How long we keep it
- Browsing events: 14 months, then deleted.
- Ask SEASE questions and answers stored for improvement: 90 days, then deleted.
- Your consent choices: as long as needed to show how and when you gave or refused consent.
- Account and Mountain Passport: while your account exists, or until you ask us to delete them.
- Order copies: as long as needed for the purposes above and our legal, accounting and tax obligations.
- Try-On photos: not stored on our servers.
Data may be kept longer only where the law requires it or to establish, exercise or defend legal claims.
Who we share it with
Only with providers who process data for us under contract, within what each service needs:
- Shopify: shop, bag, customer accounts and checkout.
- Vercel: hosting of this site.
- Supabase: our database.
- YMEE: the Ask SEASE concierge, translations and Try-On, using AI model providers (such as Google, Anthropic and fal.ai) to produce answers and pictures.
- With your consent to marketing: advertising platforms such as Google and Meta, through SEASE's ad measurement service.
Some of these providers are outside the European Economic Area, mainly in the United States. Transfers rely on the safeguards the GDPR requires, such as an adequacy decision or the European Commission's standard contractual clauses. We may also disclose data to courts or authorities where the law requires it.
Your rights
At any time and free of charge you can ask to access your data, correct it, have it deleted, restrict or object to its use, and receive it in a portable format. Where we rely on your consent you can withdraw it at any time, for cookies through "Cookie preferences" on this site, without affecting what was done before.
Write to info@sease.it. We reply within one month, or tell you within that month if we need up to two more because of the request's complexity. If you're not satisfied, you can complain to the Italian data protection authority, the Garante per la protezione dei dati personali (www.garanteprivacy.it), or the authority where you live.
Changes
We'll update this page when what we do changes, and show the date of the latest version at the top.